assure meaning

The word ‘assure’ means to make someone feel certain or confident about something.

assure :

to make someone confident, to guarantee something

Verb

▪ She assured me that the meeting would be on time.

▪ She made me feel that the meeting would be on time.

▪ He assured the team of his support.

▪ He guaranteed the team his support.

paraphrasing

▪ guarantee – to make certain

▪ promise – to commit to

▪ reassure – to make less anxious

▪ certify – to affirm formally

Pronunciation

assure [əˈʃʊər] /əˈʃʊər/

The stress is on the second syllable 'shure' and sounds like 'uh-shoor'.

Common phrases and grammar about assure

assure - Common meaning

Verb
to make someone confident, to guarantee something

Part of Speech Changes for "assure"

▪ assurance (noun) – a promise or guarantee

▪ assured (adjective) – confident or guaranteed

Common Expressions with "assure"

▪ assure someone – to make someone confident

▪ assure the client – to guarantee the client’s satisfaction

▪ assure success – to guarantee success

▪ assure quality – to guarantee quality

Important examples of assure in TOEIC

Vocabulary examples from the TOEIC test

In TOEIC vocabulary questions, assure is often used to reassure someone or to guarantee a result.

▪She assured the manager that the report would be finished by Friday.
▪She promised the manager the report would be finished by Friday.

Example of a confusing word: ensure (to make certain)

▪She ensured the manager that the report would be finished by Friday.
▪She made certain that the report would be finished by Friday.
"Assure" is a verb used to give confidence to someone or to promise them that something will happen. In "She assured the manager," the structure "assure + someone + that" is correct. "Ensure," on the other hand, means "to make certain" and is used differently, typically as "ensure + that" or "ensure + noun." Saying "She ensured the manager" is awkward because it suggests making the manager certain, not directly providing reassurance. Therefore, "assure" is the correct choice in this context.

Grammar examples from the TOEIC test

Assure is used as a verb and often requires an object in grammar questions.

▪They assured the client of their dedication to the project.
▪They promised the client their dedication to the project.

assure

Idioms and fixed expressions in TOEIC

assure someone

'make someone confident', used when reassuring people.

▪He assured the team of his commitment.
▪He promised the team his commitment.

assure oneself

means 'to convince oneself', used when internally confirming something.

▪She assured herself that she could complete the task.
▪She convinced herself that she could complete the task.

Differences between similar words and assure

assure

,

ensure

differences

Assure is used to make someone confident, while ensure is to make certain that something happens.

assure
▪She assured me of her support.
▪She ensured that the support was available.
ensure
▪He assured the team about the deadline.
▪He ensured the deadline was met.

assure

,

guarantee

differences

Assure is used to make someone feel confident, while guarantee is to formally promise something will happen.

assure
▪They assured us of their assistance.
▪They assured the quality of their products.
guarantee
▪They guaranteed the quality of their products.
▪They assured the quality of their products.

Words with the same origin as assure

The origin of assure

The word 'assure' comes from the Latin 'assicurare,' which means 'to make sure.'

Word structure

The composition of the word is: 'as' (to) 'sure' (certain) – so assure means 'to make certain.'

Words with the same origin

The root of 'assure' is 'sure.' Influential words with the same root include 'sure,' 'insure,' 'ensure,' and 'surety.'

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