campaign meaning

campaign means a series of activities aimed at achieving a particular goal, often in business or politics.

campaign :

series of activities, organized effort

noun

▪ The company launched a new marketing campaign.

▪ The company started a new series of marketing activities.

▪ The advertising campaign increased sales significantly.

▪ The series of advertisements boosted sales a lot.

paraphrasing

▪ initiative – organized effort

▪ drive – organized effort

▪ push – organized effort

▪ project – organized effort

campaign :

organize a campaign, run a campaign

verb

▪ They will campaign for the new product launch.

▪ They will organize activities for the new product launch.

▪ She is campaigning to raise awareness about environmental issues.

▪ She is organizing activities to increase awareness of environmental issues.

paraphrasing

▪ promote – organize activities

▪ advertise – organize activities

▪ advocate – organize activities

▪ support – organize activities

Pronunciation

campaign [kæmˈpeɪn] (noun)

The noun has the stress on the second syllable 'pain' and sounds like 'kam-payn'.

campaign [kæmˈpeɪn] (verb)

The verb has the same pronunciation as the noun, with stress on 'pain'.

Common phrases and grammar about campaign

campaign - Common meaning

noun
series of activities, organized effort
verb
organize a campaign, run a campaign

Part of Speech Changes for "campaign"

▪ campaigner (noun) – someone who organizes or participates in a campaign

▪ campaigning (noun) – the act of organizing or participating in a campaign

▪ campaign (adjective) – related to a campaign

Common Expressions with "campaign"

▪ launch a campaign – start a series of activities

▪ run a campaign – manage a series of activities

▪ support a campaign – help a series of activities

▪ join a campaign – become part of a series of activities

Important examples of campaign in TOEIC

Vocabulary examples from the TOEIC test

In TOEIC word questions, campaign is often related to marketing or promotional activities.

▪The company launched a marketing campaign to increase brand awareness.
▪The company started a series of marketing activities to boost brand recognition.

Example of a confusing word: champion (to support or advocate)

▪The company launched a marketing champion to increase brand awareness.
▪The company supported a marketing initiative to boost brand recognition.
"Campaign" refers to a coordinated series of actions or activities aimed at achieving a specific goal, such as marketing or political objectives. In the sentence, "The company launched a marketing campaign," the word "campaign" is used correctly to indicate a structured effort. "Champion," however, is a verb meaning "to support" or "advocate for" something and does not fit in the context of launching a series of activities. Therefore, "campaign" is the appropriate choice here.

Grammar examples from the TOEIC test

As a noun, campaign often follows verbs like launch, run, or start in grammar questions.

▪They launched a new advertising campaign last month.
▪They started a new advertising series of activities last month.

campaign

Idioms and fixed expressions in TOEIC

marketing campaign

a series of marketing activities aimed at promoting a product or service.

▪The marketing campaign boosted product sales.
▪The series of marketing activities increased product sales.

political campaign

a series of activities to promote a political candidate or cause.

▪She is running a political campaign for the upcoming elections.
▪She is organizing activities for the upcoming election campaign.

Differences between similar words and campaign

campaign

,

initiative

differences

campaign is a series of organized activities aimed at achieving a specific goal, often time-bound, while initiative refers to a new plan or action to solve a problem or improve a situation, not necessarily part of a larger campaign.

campaign
▪The company launched a new campaign to promote its product.
▪The company started a new initiative to improve product quality.
initiative
▪initiative – a new plan to improve quality

campaign

,

program – a set of related activities aimed at achieving a specific outcome

differences

campaign is typically a focused effort for a specific goal within a set timeframe, whereas program can be broader and ongoing.

campaign
▪They launched a campaign to increase sales this quarter.
▪They implemented a program to continually improve customer service.
program – a set of related activities aimed at achieving a specific outcome
▪program – an ongoing set of activities to improve customer service
▪They implemented a program to continually improve customer service.

Words with the same origin as campaign

The origin of campaign

The word 'campaign' comes from the French 'campagne,' meaning 'field' or 'battlefield,' originally referring to a military campaign.

Word structure

It has the root 'camp' (field) and the suffix 'aign' (related to action), so campaign originally means 'a field action.'

Words with the same origin

The root of campaign is 'camp' (field). Words with the same root include 'campus' (field of study) and 'encamp' (to set up camp).

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