The word ‘diversify’ means to make something more varied or different.
diversify :
to make varied, to expand variety
Verb
▪ The company decided to diversify its products.
▪ The company chose to make different products.
▪ Farmers should diversify their crops to reduce risk.
▪ Farmers should grow different plants to lower danger.
paraphrasing
▪ vary – to make different
▪ expand – to increase variety
▪ broaden – to make wider
▪ mix – to combine different things
Pronunciation
diversify [daɪˈvɜːrsɪfaɪ]
The stress is on the second syllable 'ver' and sounds like 'di-VER-si-fy'.
Common phrases and grammar about diversify
diversify - Common meaning
Verb
to make varied, to expand variety
Part of Speech Changes for "diversify"
▪ diversification (noun) – the act of making something more varied
▪ diversified (adjective) – made more varied or diverse
Common Expressions with "diversify"
▪ diversify the portfolio – make investments varied
▪ diversify products – offer different products
▪ diversify revenue – earn money from various sources
▪ diversify investments – spread investments across different areas
Important examples of diversify in TOEIC
Vocabulary examples from the TOEIC test
In TOEIC vocabulary questions, diversify is used to mean making something varied or different.
▪The company needs to diversify its services to attract more customers.
▪The company needs to make its services more varied to attract more customers.
Example of a confusing word: diversify vs. deviate (to differ or stray)
▪The company needs to deviate its services to attract more customers.
▪The company needs to stray from its current services to attract more customers.
"Diversify" means "to make more varied" or "to introduce variety," often used in business contexts to suggest expanding the range of products or services. In the sentence "The company needs to diversify its services," it correctly implies adding variety to attract more customers. "Deviate," however, means "to stray" or "move away from a standard," and it is not used to describe adding variety. The sentence "The company needs to deviate its services" is grammatically incorrect because "deviate" is intransitive and does not take a direct object. Therefore, "diversify" is the correct choice here.
Grammar examples from the TOEIC test
In TOEIC grammar questions, diversify is used as a verb and may require correct verb forms or usage.
▪They decided to diversify their business operations.
▪They decided to make their business operations varied.
diversify
Idioms and fixed expressions in TOEIC
diversify products
to offer different kinds of products.
▪They decided to diversify their product line to meet different needs.
▪They chose to offer different products to meet various needs.
diversify the market
to enter different markets.
▪The company plans to diversify the market by targeting new regions.
▪The company plans to enter new regions to diversify the market.
Differences between similar words and diversify
diversify
,
vary
differences
Diversify means to make varied, while vary means to be different without necessarily planning.
diversify
▪They decided to diversify their products.
▪They decided to make their products different.
vary
▪They varied their products to meet customer needs.
▪They made their products different to meet customer needs.
diversify
,
expand
differences
Diversify means to increase variety, while expand means to increase size or scope.
diversify
▪The company diversified its offerings last year.
▪The company made its offerings more varied last year.
expand
▪The company expanded into international markets.
▪The company made its offerings more varied last year.
Words with the same origin as diversify
The origin of diversify
The word's etymology is not clear.
Word structure
The analysis of the word's composition is unclear.
Words with the same origin
The word's root is unclear or difficult to confirm.
